“Is anything broken that’s stopping people — or AI — from finding us?”
Foundations
Are the basics connected so we can actually measure what's happening?
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Google Search Console connectedWhy is it important?Search Console is Google's own report of how often you appear in search and get clicked. Almost every traffic metric on this dashboard depends on it — without it we're guessing.How to fix itVerify the domain property in Search Console (DNS record is the most reliable method) and confirm impressions start flowing within a few days.Passes when: Property verified; impressions flowingSource: Google Search Console · checked once · #F01⏳ Awaiting Google Search Console
✕ Not connected
TEST DATA — connect Google Search Console to activate.
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Bing Webmaster Tools connectedWhy is it important?Bing's equivalent of Search Console. Smaller audience, but Bing also feeds ChatGPT's web search — so being visible there matters more than its market share suggests.How to fix itSign in to Bing Webmaster Tools and import the site directly from Search Console — takes one click once F01 is done.Passes when: Site verifiedSource: Bing Webmaster Tools · checked once · #F02⏳ Awaiting Bing Webmaster Tools
✕ Not connected
TEST DATA — connect Bing Webmaster Tools to activate.
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Analytics tracking every pageWhy is it important?If the GA4 tag is missing on some templates, those visits are invisible and every conversion number is undercounted. This checks the tag actually fires on 100% of page types.How to fix itAdd the GA4 tag site-wide via the base layout or tag manager rather than per-template, then confirm each template type appears in GA4 realtime.Passes when: Tag fires on 100% of templatesSource: GA4 + site crawl · checked once · #F03⏳ Awaiting Google Analytics 4
✕ Not connected
TEST DATA — connect Google Analytics 4 to activate.
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Target keywords trackedWhy is it important?You can't tell if SEO work is paying off without a fixed list of target keywords and their starting positions. This confirms the baseline exists and shows average position over time.How to fix itPick 20–50 keywords that map to money pages, add them to a rank tracker, and record the starting positions as the baseline.Passes when: Baseline positions recorded for target keyword setSource: Rank tracker (Semrush/Ahrefs) · checked monthly · #F04⏳ Awaiting Rank tracker
Keywords tracked40
Avg position (6 mo)
TEST DATA — connect Rank tracker to activate.
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Sitemap clean and submittedWhy is it important?The sitemap is the list of pages you ask Google to index. Broken, redirected or excluded URLs in it waste crawl attention and signal sloppiness — it should contain only live, indexable pages.How to fix itRegenerate the sitemap to include only status-200, indexable, canonical URLs, then resubmit it in Search Console.Passes when: 0 redirects / 404s / noindexed / non-canonical URLs in sitemapSource: GSC Sitemaps report + crawler · checked monthly · #F05Warning
Bad URLs in sitemap7136 URLs in sitemap · target 0 bad
›View all flagged sitemap URLs(7)
| URL | Status | Canonicalization |
|---|---|---|
| https://burstdgtl.com/how-much-does-a-brand-identity-cost/ | 301 | - |
| https://burstdgtl.com/locations/digital-pr-agency-in-london/ | 301 | - |
| https://burstdgtl.com/locations/ppc-agency-london/ | 301 | - |
| https://burstdgtl.com/locations/wordpress-web-design-agency-london/ | 301 | - |
| https://burstdgtl.com/recent-projects/ | 301 | - |
| https://burstdgtl.com/search-engine-optimization/ | 301 | - |
| https://burstdgtl.com/the-15-best-podcasts-for-marketers/ | 301 | - |
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No Google penaltiesWhy is it important?A manual action is Google penalising the site by hand — rankings drop or vanish until it's fixed. Rare, but catastrophic, so we watch for it continuously.How to fix itIf one appears: read the notice in Search Console, remove or disavow whatever triggered it, and file a reconsideration request.Passes when: Status = No issues detectedSource: Google Search Console · checked monthly · #F06⏳ Awaiting Google Search Console
✓ No manual actions (placeholder)
TEST DATA — connect Google Search Console to activate.
Crawl & Indexation
Can Google and AI actually find and see every page?
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Site crawl issues trending downWhy is it important?A monthly crawl of the whole site, with every technical issue counted and categorised. The direction matters most: totals should fall crawl-over-crawl as fixes land.How to fix itWork through errors first, then warnings — fix issue types site-wide at the template level rather than page by page.Passes when: Crawl complete; issue counts trending downSource: Semrush Site Audit / Screaming Frog · checked monthly · #C01Error
Total issue instances11,697across 225 unique pages (228 crawled rows)
Top issues by affected count
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One address per pageWhy is it important?http/https, www/non-www and trailing-slash versions of the same page count as different pages to Google, splitting its ranking credit. All variants should redirect to a single canonical version.How to fix itAdd server-level 301 redirects so http, www and trailing-slash variants all resolve to one canonical form in a single hop.Passes when: All variants 301 to one canonical versionSource: curl / crawler / mega_export duplicate rows · checked monthly · #C02Error
✕ 1 pages with live duplicate variants
›View all duplicate variants(4)
| Variant URL | Status |
|---|---|
| http://burstdgtl.com | 301 |
| https://burstdgtl.com | 200 |
| https://burstdgtl.com/ | 200 |
| https://www.burstdgtl.com/ | 301 |
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No pages accidentally hidden from GoogleWhy is it important?A stray noindex tag or robots.txt rule can silently remove an important page from search. This confirms zero revenue or target pages are blocked.How to fix itRemove the noindex tag or robots.txt rule from any affected page, then request re-indexing in Search Console.Passes when: 0 revenue/target pages with noindex or robots.txt blockSource: Crawler + robots.txt · checked monthly · #C03Error
Blocked from crawling45target 0
X-Robots noindex0target 0
›View all blocked pages(45)
| URL | Blocked by |
|---|---|
| https://burstdgtl.com/2022/01/24/ | robots.txt |
| https://burstdgtl.com/2022/03/09/ | robots.txt |
| https://burstdgtl.com/2022/03/29/ | robots.txt |
| https://burstdgtl.com/2023/03/10/ | robots.txt |
| https://burstdgtl.com/2023/03/24/ | robots.txt |
| https://burstdgtl.com/2023/03/28/ | robots.txt |
| https://burstdgtl.com/2023/05/19/ | robots.txt |
| https://burstdgtl.com/2023/06/02/ | robots.txt |
| https://burstdgtl.com/2023/06/21/ | robots.txt |
| https://burstdgtl.com/2023/06/28/ | robots.txt |
| https://burstdgtl.com/2023/07/05/ | robots.txt |
| https://burstdgtl.com/2023/09/27/ | robots.txt |
| https://burstdgtl.com/2024/04/16/ | robots.txt |
| https://burstdgtl.com/2024/05/31/ | robots.txt |
| https://burstdgtl.com/2024/07/09/ | robots.txt |
| https://burstdgtl.com/2024/10/22/ | robots.txt |
| https://burstdgtl.com/2024/12/18/ | robots.txt |
| https://burstdgtl.com/2025/01/22/ | robots.txt |
| https://burstdgtl.com/2025/01/23/ | robots.txt |
| https://burstdgtl.com/2025/01/24/ | robots.txt |
| https://burstdgtl.com/2025/01/27/ | robots.txt |
| https://burstdgtl.com/2025/01/29/ | robots.txt |
| https://burstdgtl.com/2025/01/31/ | robots.txt |
| https://burstdgtl.com/2025/02/03/ | robots.txt |
| https://burstdgtl.com/2025/02/05/ | robots.txt |
| https://burstdgtl.com/2025/02/12/ | robots.txt |
| https://burstdgtl.com/2025/02/24/ | robots.txt |
| https://burstdgtl.com/2025/02/26/ | robots.txt |
| https://burstdgtl.com/2025/02/28/ | robots.txt |
| https://burstdgtl.com/2025/03/06/ | robots.txt |
| https://burstdgtl.com/2025/03/07/ | robots.txt |
| https://burstdgtl.com/2025/03/11/ | robots.txt |
| https://burstdgtl.com/2025/03/14/ | robots.txt |
| https://burstdgtl.com/2025/03/19/ | robots.txt |
| https://burstdgtl.com/2025/03/20/ | robots.txt |
| https://burstdgtl.com/2025/03/21/ | robots.txt |
| https://burstdgtl.com/2025/04/21/ | robots.txt |
| https://burstdgtl.com/2025/04/25/ | robots.txt |
| https://burstdgtl.com/2025/05/12/ | robots.txt |
| https://burstdgtl.com/2025/05/13/ | robots.txt |
| https://burstdgtl.com/2025/07/09/ | robots.txt |
| https://burstdgtl.com/2025/09/18/ | robots.txt |
| https://burstdgtl.com/2025/10/29/ | robots.txt |
| https://burstdgtl.com/2025/10/30/ | robots.txt |
| https://burstdgtl.com/contact-us/?services=GEO | robots.txt |
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Duplicate-page signposts correctWhy is it important?Canonical tags tell Google which version of similar pages is the 'real' one. If they're broken or point at the wrong page, Google may index the wrong version or drop it.How to fix itPoint each page's canonical tag at its own live URL (self-referencing) unless the page is a deliberate duplicate of another.Passes when: 0 pages with broken or conflicting canonicalSource: Crawler · checked monthly · #C04Warning
Canonical errors0target 0
›View affected pages(0)
| URL | Problem |
|---|---|
| Nothing found — all clear | |
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Every page linked from somewhereWhy is it important?A page no other page links to (an 'orphan') is hard for Google and visitors to find, and earns no authority from the rest of the site. Every important page needs at least one internal link.How to fix itLink each orphan from a relevant hub, parent or related page — or remove the page if nothing should link to it.Passes when: 0 orphan pages among indexable pagesSource: Crawler link graph · checked monthly · #C05Warning
Orphan pages8target 0
›View orphan pages(8)
| URL |
|---|
| https://burstdgtl.com/category-sitemap.xml |
| https://burstdgtl.com/industry-sitemap.xml |
| https://burstdgtl.com/llms.txt |
| https://burstdgtl.com/page-sitemap.xml |
| https://burstdgtl.com/post-sitemap.xml |
| https://burstdgtl.com/project_tag-sitemap.xml |
| https://burstdgtl.com/robots.txt |
| https://burstdgtl.com/sitemap_index.xml |
Incoming internal links per page
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Redirects resolve in one hopWhy is it important?Redirect chains (A→B→C) slow visitors down and leak ranking credit at every hop; loops break pages entirely. Every redirect should land in one jump.How to fix itUpdate each redirect to point straight at the final destination, and update internal links to skip the redirect entirely.Passes when: Max 1 hop; 0 loopsSource: Crawler · checked monthly · #C06Notice
Redirect chains / loops0target 0
Meta refresh redirects0target 0
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Key pages within 3 clicks of homeWhy is it important?The deeper a page is buried, the less important Google assumes it is — and the less often it's recrawled. Priority pages should be reachable in 3 clicks or fewer from the homepage.How to fix itAdd links to deep priority pages from the homepage, navigation or category hubs to pull them up the hierarchy.Passes when: Priority pages depth <= 3Source: Crawler · checked monthly · #C07Notice
Pages deeper than 3 clicks63of 213 live pages
›View pages deeper than 3 clicks(63)
| URL | Depth |
|---|---|
| https://burstdgtl.com/13-of-the-best-tools-to-boost-your-work-productivity/ | 4 |
| https://burstdgtl.com/2022/01/24/ | 4 |
| https://burstdgtl.com/2022/03/09/ | 4 |
| https://burstdgtl.com/2022/03/29/ | 4 |
| https://burstdgtl.com/2023/03/10/ | 5 |
| https://burstdgtl.com/2023/03/24/ | 5 |
| https://burstdgtl.com/2023/03/28/ | 5 |
| https://burstdgtl.com/2023/05/19/ | 5 |
| https://burstdgtl.com/2023/06/02/ | 5 |
| https://burstdgtl.com/2023/06/21/ | 5 |
| https://burstdgtl.com/2023/06/28/ | 5 |
| https://burstdgtl.com/2023/07/05/ | 5 |
| https://burstdgtl.com/2023/09/27/ | 5 |
| https://burstdgtl.com/2024/04/16/ | 5 |
| https://burstdgtl.com/2024/05/31/ | 5 |
| https://burstdgtl.com/2024/07/09/ | 5 |
| https://burstdgtl.com/2024/10/22/ | 5 |
| https://burstdgtl.com/2024/12/18/ | 5 |
| https://burstdgtl.com/2025/01/22/ | 5 |
| https://burstdgtl.com/2025/01/23/ | 5 |
| https://burstdgtl.com/2025/01/24/ | 4 |
| https://burstdgtl.com/2025/01/27/ | 4 |
| https://burstdgtl.com/2025/01/29/ | 4 |
| https://burstdgtl.com/2025/01/31/ | 4 |
| https://burstdgtl.com/2025/02/03/ | 4 |
| https://burstdgtl.com/2025/02/05/ | 4 |
| https://burstdgtl.com/2025/02/24/ | 4 |
| https://burstdgtl.com/2025/02/26/ | 4 |
| https://burstdgtl.com/2025/02/28/ | 4 |
| https://burstdgtl.com/2025/03/06/ | 4 |
| https://burstdgtl.com/2025/03/07/ | 4 |
| https://burstdgtl.com/2025/03/11/ | 4 |
| https://burstdgtl.com/2025/03/14/ | 4 |
| https://burstdgtl.com/2025/03/19/ | 4 |
| https://burstdgtl.com/2025/03/20/ | 4 |
| https://burstdgtl.com/category/ecommerce/?ekit-blog-posts-paged=2 | 4 |
| https://burstdgtl.com/category/ecommerce/?ekit-blog-posts-paged=3 | 4 |
| https://burstdgtl.com/category/pitch-deck-design/ | 4 |
| https://burstdgtl.com/category/pitch-deck-design/?ekit-blog-posts-paged=2 | 5 |
| https://burstdgtl.com/category/pitch-deck-design/?ekit-blog-posts-paged=3 | 5 |
| https://burstdgtl.com/category/social-media/?ekit-blog-posts-paged=2 | 4 |
| https://burstdgtl.com/category/social-media/?ekit-blog-posts-paged=3 | 4 |
| https://burstdgtl.com/category/software/?ekit-blog-posts-paged=2 | 4 |
| https://burstdgtl.com/category/software/?ekit-blog-posts-paged=3 | 4 |
| https://burstdgtl.com/category/startup/?ekit-blog-posts-paged=2 | 4 |
| https://burstdgtl.com/category/startup/?ekit-blog-posts-paged=3 | 4 |
| https://burstdgtl.com/category/web-design/shopify/?ekit-blog-posts-paged=2 | 4 |
| https://burstdgtl.com/category/web-design/shopify/?ekit-blog-posts-paged=3 | 4 |
| https://burstdgtl.com/colour-psychology/ | 4 |
| https://burstdgtl.com/how-can-website-design-improve-conversion-rates/ | 4 |
| https://burstdgtl.com/how-much-does-a-logo-cost/ | 4 |
| https://burstdgtl.com/how-much-does-it-cost-to-make-a-website/ | 4 |
| https://burstdgtl.com/how-to-create-a-bulletproof-search-engine-optimization-strategy/ | 4 |
| https://burstdgtl.com/is-your-brand-messaging-holding-you-back-heres-how-to-fix-it/ | 4 |
| https://burstdgtl.com/organic-media-vs-paid-media/ | 4 |
| https://burstdgtl.com/should-you-redesign-your-product-pages-to-boost-conversions/ | 4 |
| https://burstdgtl.com/the-10-slides-needed-on-every-seed-investor-pitch-deck/ | 4 |
| https://burstdgtl.com/the-digital-renaissance-rewriting-the-rules-of-business-transformation/ | 4 |
| https://burstdgtl.com/the-future-of-ai-celebrating-our-community-partnership-with-the-super-ai-conference/ | 4 |
| https://burstdgtl.com/top-10-branding-agencies-in-new-york/ | 4 |
| https://burstdgtl.com/unique-digital-marketing-channels-to-use-in-2023/ | 4 |
| https://burstdgtl.com/unlocking-social-media-success/ | 4 |
| https://burstdgtl.com/wix-vs-wordpress-which-is-the-best-website-builder-for-small-businesses-in-2024/ | 4 |
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Dead-weight pages prunedWhy is it important?Thin or zero-traffic pages drag down Google's opinion of the whole site and dilute crawl attention. Pages with no clicks, no impressions and no purpose should be improved, merged or removed.How to fix itFor each candidate: improve it, merge it into a stronger page with a 301, or delete it — don't leave zombie pages indexed.Passes when: No indexed pages with 0 clicks and 0 impressions over 6mo without a purposeSource: GA4 + GSC + crawler · checked quarterly · #C08⏳ Awaiting Google Search Console + GA4
Dead-weight candidates—needs 6 mo clicks + impressions per page
TEST DATA — connect Google Search Console + GA4 to activate. Crawl data is real; needs traffic join.
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Google update impact checkWhy is it important?Traffic drops often coincide with Google algorithm updates. Overlaying update dates on the clicks trend shows whether a drop is something you broke — or something Google changed.How to fix itFor a drop aligned with an update: read Google's guidance for that update and audit affected pages against it before changing anything else.Passes when: Every >10% WoW drop investigated within 7 daysSource: GSC + Google Search Status Dashboard · checked as-needed · #G02⏳ Awaiting Google Search Console
| Update | Date | Traffic impact | Investigated |
|---|---|---|---|
| Google core update | 2026-03-16 | -4% (within noise) | ✓ |
| Google core update | 2025-11-10 | +2% | ✓ |
TEST DATA — connect Google Search Console to activate.
Technical Performance
Is the site fast, secure, and error-free for visitors?
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Site fully secure (HTTPS)Why is it important?An invalid certificate or insecure resources on a secure page trigger browser warnings and are a ranking negative. Everything should load over HTTPS with a valid cert.How to fix itRenew the certificate before expiry and update any http:// image, script or stylesheet references to https.Passes when: 0 mixed content warnings; cert validSource: Crawler + browser devtools · checked monthly · #T01Error
✓ HTTPS clean
Non-secure pages: 0 · Mixed content: 0 · HSTS missing: 1
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Pages load fast (Core Web Vitals)Why is it important?Core Web Vitals are Google's official speed and stability scores, measured on real visitors. Slow or janky pages rank worse and convert worse — this tracks the three scores against Google's thresholds.How to fix itBiggest levers: compress and lazy-load images (LCP), reserve space for embeds and ads (CLS), and cut third-party JavaScript (INP).Passes when: LCP<2.5s CLS<0.1 INP<200ms for 75th percentileSource: GSC CWV report + PageSpeed Insights API · checked monthly · #T02⏳ Awaiting Google Search Console (CWV field data)
HTML load time (s), lab
TEST DATA — connect Google Search Console (CWV field data) to activate. Histogram below is real lab HTML load time, a proxy only.
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Works well on mobileWhy is it important?Google ranks the mobile version of the site first. Unreadable text or cramped tap targets on a phone hurt both rankings and conversions.How to fix itTest each template on a real phone; fix viewport settings, font sizes under 16px, and tap targets closer than ~48px.Passes when: All templates pass mobile checksSource: Lighthouse / manual device test · checked quarterly · #T03Warning
✓ Viewport configured on all pages
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No broken links inside the siteWhy is it important?Internal links leading to dead pages frustrate visitors and waste Google's crawl. Target is zero, with a source→target list for quick fixing.How to fix itUpdate each linking page to point at the live URL — or restore/redirect the dead target if it should still exist.Passes when: 0 internal 4xx linksSource: Crawler · checked monthly · #T04Warning
Broken internal links0target 0
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No server errorsWhy is it important?5xx errors mean the server itself failed. Visitors see nothing, and if Google hits them repeatedly it starts dropping pages from the index. Target is zero, always.How to fix itCheck server logs for the failing URLs and error cause — usually a crashed process, timeout or misconfigured rule — and fix at the server level.Passes when: 0 pages returning 5xxSource: Crawler + logs · checked monthly · #T07Error
✓ No 5xx errors
Notices
●Broken external links167
●404 recovery opportunities2 candidates
●Heavy / unminified JS & CSS165
●Structured-data markup errors0