“Is anything broken that’s stopping people — or AI — from finding us?”
Foundations
Are the basics connected so we can actually measure what's happening?
TEST DATA — connect Google Search Console to activate. Pass: Property verified; impressions flowing
TEST DATA — connect Bing Webmaster Tools to activate. Pass: Site verified
TEST DATA — connect Google Analytics 4 to activate. Pass: Tag fires on 100% of templates
TEST DATA — connect Rank tracker to activate. Pass: Baseline positions recorded for target keyword set
| URL | Status | Canonicalization |
|---|---|---|
| https://burstdgtl.com/how-much-does-a-brand-identity-cost/ | 301 | - |
| https://burstdgtl.com/locations/digital-pr-agency-in-london/ | 301 | - |
| https://burstdgtl.com/locations/ppc-agency-london/ | 301 | - |
| https://burstdgtl.com/locations/wordpress-web-design-agency-london/ | 301 | - |
| https://burstdgtl.com/recent-projects/ | 301 | - |
| https://burstdgtl.com/search-engine-optimization/ | 301 | - |
| https://burstdgtl.com/the-15-best-podcasts-for-marketers/ | 301 | - |
Pass: 0 redirects / 404s / noindexed / non-canonical URLs in sitemap
TEST DATA — connect Google Search Console to activate. Pass: Status = No issues detected
Crawl & Indexation
Can Google and AI actually find and see every page?
Pass: Crawl complete; issue counts trending down
| Variant URL | Status |
|---|---|
| http://burstdgtl.com | 301 |
| https://burstdgtl.com | 200 |
| https://burstdgtl.com/ | 200 |
| https://www.burstdgtl.com/ | 301 |
Pass: All variants 301 to one canonical version
| Blocked URL |
|---|
| https://burstdgtl.com/2022/01/24/ |
| https://burstdgtl.com/2022/03/09/ |
| https://burstdgtl.com/2022/03/29/ |
| https://burstdgtl.com/2023/03/10/ |
| https://burstdgtl.com/2023/03/24/ |
| https://burstdgtl.com/2023/03/28/ |
+ 39 more
Pass: 0 revenue/target pages with noindex or robots.txt block
Pass: 0 pages with broken or conflicting canonical
Pass: 0 orphan pages among indexable pages
Pass: Max 1 hop; 0 loops
Pass: Priority pages depth <= 3
TEST DATA — connect Google Search Console + GA4 to activate. Crawl data is real; needs traffic join. Pass: No indexed pages with 0 clicks and 0 impressions over 6mo without a purpose
| Update | Date | Traffic impact | Investigated |
|---|---|---|---|
| Google core update | 2026-03-16 | -4% (within noise) | ✓ |
| Google core update | 2025-11-10 | +2% | ✓ |
TEST DATA — connect Google Search Console to activate. Pass: Every >10% WoW drop investigated within 7 days
Technical Performance
Is the site fast, secure, and error-free for visitors?
Non-secure pages: 0 · Mixed content: 0 · HSTS missing: 1
Pass: 0 mixed content warnings; cert valid
TEST DATA — connect Google Search Console (CWV field data) to activate. Histogram below is real lab HTML load time, a proxy only. Pass: LCP<2.5s CLS<0.1 INP<200ms for 75th percentile
Pass: All templates pass mobile checks
Pass: 0 internal 4xx links
Pass: 0 pages returning 5xx