“When someone asks ChatGPT or Perplexity for options, do we show up?”
Visibility by AI Platform
Where specifically are we showing up — and where are we invisible?
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Visibility by AI platformWhy is it important?Share of tracked prompts where the brand appears, per AI platformPasses when: Visible on every major platform; no platform below 25%Source: AI prompt runs · checked monthly · #AV1⏳ Awaiting AI prompt runs
TEST DATA — connect AI prompt runs to activate.
Are We Being Chosen?
When we appear, are we the top pick, or an also-ran?
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Brand visibility in AI answersWhy is it important?The AI-era equivalent of rank tracking: run real buying-intent prompts through ChatGPT/Perplexity and measure how often the brand appears, is recommended, and is cited with a link.How to fix itLow visibility isn't fixed here directly — it improves as A03–A07 land. Re-run the prompt set monthly to measure movement.Passes when: Baseline recorded: prompt coverage % recommendation rate % linked citation rate %Source: Manual prompt runs / AI visibility tool (e.g. Semrush AI toolkit) · checked monthly · #A02⏳ Awaiting AI prompt-run data
Prompt coverage34%
Recommendation rate18%
Linked citation rate9%
Accuracy88%
Prompt coverage trend
›View per-prompt results(10)
| Prompt | Platform | Result | Cited page |
|---|---|---|---|
| best branding agencies in london | ChatGPT | Featured | /branding/ |
| best branding agencies in london | Perplexity | Mentioned | / |
| seo agency for startups uk | ChatGPT | Mentioned | — |
| seo agency for startups uk | AI Overviews | Absent | — |
| what is generative engine optimization | ChatGPT | Featured | /what-is-geo/ |
| what is generative engine optimization | Perplexity | Featured | /what-is-geo/ |
| how much does brand identity cost | AI Overviews | Featured | /how-much-does-a-brand-identity-cost/ |
| digital marketing agency recommendations | ChatGPT | Absent | — |
| geo vs seo difference | Perplexity | Mentioned | /blog/what-is-geo/ |
| top creative agencies shoreditch | ChatGPT | Mentioned | — |
TEST DATA — connect AI prompt-run data to activate. Platforms: ChatGPT, Perplexity, AI Overviews.
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Featured snippets & AI OverviewsWhy is it important?Snippets and AI Overviews sit above the normal results and absorb most clicks. This tracks which target keywords trigger them and whether you're the source being featured.How to fix itFor keywords where a competitor holds the snippet, add a tighter 40–60 word direct answer under a matching question heading.Passes when: Snippet share tracked; AI Overview presence per target keywordSource: Semrush/Ahrefs SERP features filter · checked monthly · #A08⏳ Awaiting Manual review / external data
Featured snippets held6
AI Overview appearances3
›View keywords with SERP features(10)
| Keyword | Feature | Held by us |
|---|---|---|
| what is geo | Featured snippet | ✓ |
| brand identity cost | Featured snippet | ✓ |
| geo vs seo | Featured snippet | ✓ |
| podcasts for marketers | Featured snippet | ✓ |
| branding agency london | Featured snippet | ✕ competitor |
| marketing podcasts uk | Featured snippet | ✓ |
| brand strategy framework | Featured snippet | ✓ |
| what is geo | AI Overview | ✓ |
| brand identity cost | AI Overview | ✓ |
| geo checklist | AI Overview | ✓ |
TEST DATA — connect Manual review / external data to activate.
Can AI Understand & Trust Us?
Is the site technically and structurally legible to AI systems?
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AI bots can read the siteWhy is it important?ChatGPT, Claude and Perplexity can only recommend you if their crawlers (GPTBot, ClaudeBot, PerplexityBot…) can access the site. This checks robots.txt allows them — and that they actually visit.How to fix itRemove any robots.txt rules blocking AI crawlers you want access (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), then confirm hits in server logs.Passes when: Intended crawlers not blocked; hits observed in logsSource: robots.txt + server logs · checked monthly · #A01Warning
Pages blocking AI bots1of 225 pages
llms.txtPresentno formatting issues
| Blocked bot | On pages |
|---|---|
| ChatGPT-User | https://burstdgtl.com/contact-us/?services=GEO |
| OAI-SearchBot | https://burstdgtl.com/contact-us/?services=GEO |
| Googlebot | https://burstdgtl.com/contact-us/?services=GEO |
| Google-Extended | https://burstdgtl.com/contact-us/?services=GEO |
| PerplexityBot | https://burstdgtl.com/contact-us/?services=GEO |
| Perplexity-User | https://burstdgtl.com/contact-us/?services=GEO |
| Claude-User | https://burstdgtl.com/contact-us/?services=GEO |
| Claude-SearchBot | https://burstdgtl.com/contact-us/?services=GEO |
Crawl-side view only — server-log hits by AI user-agents still awaiting server logs.
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Brand info consistent everywhereWhy is it important?AI systems cross-reference your site, schema, Google Business Profile, LinkedIn and directories. Conflicting names, categories or descriptions make them unsure what you do — and less likely to recommend you.How to fix itWrite one canonical brand description and category, then update site schema, Google Business Profile, LinkedIn and directories to match word-for-word.Passes when: 0 conflicting category/description/naming across sourcesSource: Manual audit of owned + third-party profiles · checked quarterly · #A05⏳ Awaiting Manual profile audit
| Source | Name | Category | Description |
|---|---|---|---|
| Site schema | ✓ | ✓ | ✓ |
| Google Business Profile | ✓ | ✕ mismatch | ✓ |
| ✓ | ✓ | ✕ outdated |
TEST DATA — connect Manual profile audit to activate. Crawl shows 0 Organization-type schema items on site — start there.
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Content easy for AI to quoteWhy is it important?AI assistants lift answers from pages structured as question-heading → direct answer, with tables and named entities. Pages built that way get quoted; walls of prose get skipped.How to fix itRestructure priority pages answer-first: question as the heading, direct answer in the first sentence, then detail, with comparison tables where relevant.Passes when: Priority pages restructured answer-firstSource: Manual + crawler heading extraction · checked quarterly · #A03⏳ Awaiting Manual review / external data
| Priority page | Answer-first | Tables | Entities named |
|---|---|---|---|
| /what-is-geo/ | ✓ | ✓ | ✓ |
| /services/seo/ | ✕ | ✓ | ✓ |
| /branding/ | ✕ | ✕ | ✓ |
TEST DATA — connect Manual review / external data to activate.
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Comparison & evaluation pages existWhy is it important?When people ask AI 'which X is best for me?', it draws on comparison, best-for and pricing pages. Every commercial question about your category should have one to draw from.How to fix itFor each commercial intent without a page, publish an honest comparison, 'best for X', or pricing breakdown — including competitors.Passes when: Every commercial intent has comparison or evaluation pageSource: Content audit · checked quarterly · #A04⏳ Awaiting Manual review / external data
| Commercial intent | Page exists |
|---|---|
| Agency comparison | ✕ gap |
| Pricing / cost guide | ✓ /how-much-does-a-brand-identity-cost/ |
| Best-for roundup | ✕ gap |
TEST DATA — connect Manual review / external data to activate.
Commercial Info & Third-Party Ecosystem
Can AI answer buying questions about us accurately?
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Pricing readable by machinesWhy is it important?If pricing and service details are locked in PDFs or behind forms, AI assistants can't relay them — and may quote a competitor's instead. Commercial facts belong in plain HTML.How to fix itPublish pricing, service scope and availability as plain HTML text/tables on the relevant pages — not PDFs, images or gated forms.Passes when: Pricing/service scope readable in raw HTMLSource: Manual + view-source · checked quarterly · #A07⏳ Awaiting Manual review / external data
| Commercial page | Pricing in raw HTML |
|---|---|
| /services/seo/ | ✕ contact form only |
| /how-much-does-a-brand-identity-cost/ | ✓ |
TEST DATA — connect Manual review / external data to activate.
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Present in the sources AI citesWhy is it important?AI answers lean on a small set of trusted third-party sources per category (review sites, directories, publications). You need to be present — and accurately described — in the ones it actually cites.How to fix itNote which sources AI answers cite for your prompts, then get listed (or corrected) in each: claim profiles, request reviews, pitch inclusions.Passes when: Present and accurate in top cited sources per prompt groupSource: Prompt runs + manual source audit · checked quarterly · #A06⏳ Awaiting AI prompt-run data
| Source | Cited for | Mentions us | Accurate |
|---|---|---|---|
| clutch.co | agency shortlists | ✓ | ✓ |
| designrush.com | agency shortlists | ✕ | — |
TEST DATA — connect AI prompt-run data to activate.