“Is our content built to rank — and to be trusted by AI?”
Page Basics
Does every page have the fundamentals a search engine expects?
| Page with over-long title |
|---|
| https://burstdgtl.com/10-productivity-tools-for-your-startup/ |
| https://burstdgtl.com/13-of-the-best-tools-to-boost-your-work-productivity/ |
| https://burstdgtl.com/ai-marketing-vs-traditional-marketing-why-the-future-belongs-to-smart-marketers/ |
| https://burstdgtl.com/category/artificial-intelligence-ai/ |
| https://burstdgtl.com/category/artificial-intelligence-ai/?ekit-blog-posts-paged=2 |
| https://burstdgtl.com/category/artificial-intelligence-ai/?ekit-blog-posts-paged=3 |
+ 72 more
Pass: 0 missing; 0 duplicates; primary keyword present
| Page missing description |
|---|
| https://burstdgtl.com/category/artificial-intelligence-ai/ |
| https://burstdgtl.com/category/artificial-intelligence-ai/?ekit-blog-posts-paged=2 |
| https://burstdgtl.com/category/artificial-intelligence-ai/?ekit-blog-posts-paged=3 |
| https://burstdgtl.com/category/branding/ |
| https://burstdgtl.com/category/branding/?ekit-blog-posts-paged=2 |
| https://burstdgtl.com/category/branding/?ekit-blog-posts-paged=3 |
+ 33 more
Pass: 0 missing on priority pages; 0 duplicates
| Page | Problem |
|---|---|
| https://burstdgtl.com/portfolio/ | Missing H1 |
| https://burstdgtl.com/privacy-policy/ | Missing H1 |
| https://burstdgtl.com/locations/digital-marketing-london/ | Multiple H1 |
| https://burstdgtl.com/locations/digital-marketing-new-york/ | Multiple H1 |
| https://burstdgtl.com/locations/web-design-agency-london/ | Multiple H1 |
| https://burstdgtl.com/locations/web-design-agency-new-york/ | Multiple H1 |
+ 3 more
Pass: 1 H1 per page; keyword present on target pages
On-Page Quality
Is each page's content structured to actually get read — by people and AI?
| Target page | Keyword in first 150 words |
|---|---|
| /services/seo/ | ✓ pass |
| /branding/ | ✕ fail |
| /services/web-design-development/ | ✓ pass |
TEST DATA — connect Manual review / external data to activate. Pass: Present on all target pages
Pass: 0 missing alt on content images; images < 200KB
Pass: No generic-only anchors on priority pages
Author credential audit itself is manual — this shows where Article markup exists to carry it.
Pass: All YMYL content has named credentialed author
Content Strategy
Are we targeting the right topics, and is content staying fresh?
| Money page | Mapped keyword |
|---|---|
| /services/seo/ | seo agency london |
| /branding/ | branding agency london |
| /services/web-design-development/ | — gap |
TEST DATA — connect Keyword tool export to activate. Pass: Keyword map exists covering all money pages
| Topic | Pillar | Supporting pages |
|---|---|---|
| SEO | ✓ | 5 |
| Branding | ✓ | 3 |
| GEO / AI search | ✓ | 1 |
TEST DATA — connect Keyword tool export to activate. Pass: Every priority topic has pillar + >=3 supporting pages
| Keyword | Volume | Difficulty | Best competitor pos. |
|---|---|---|---|
| digital marketing agency london | 2,400 | 74 | 3 |
| branding agency london | 1,900 | 68 | 5 |
| seo agency for startups | 880 | 41 | 2 |
| web design agency shoreditch | 320 | 33 | 4 |
| b2b social media agency | 590 | 38 | 6 |
TEST DATA — connect Keyword tool export to activate. Pass: Gap list prioritized by volume x difficulty
| Page | Clicks Δ (6mo vs prior) |
|---|---|
| /the-15-best-podcasts-for-marketers/ | -42% |
| /how-much-does-a-brand-identity-cost/ | -28% |
| /services/web-design-development/ | -12% |
| /blog/what-is-geo/ | -9% |
TEST DATA — connect Google Search Console to activate. Pass: Top-10 decliners updated each quarter
| Page | Oldest cited stat |
|---|---|
| /seo-statistics/ | 2024 (26 mo) — refresh |
| /what-is-geo/ | 2026 ✓ |
TEST DATA — connect Manual review / external data to activate. Pass: No stats older than 24mo on priority pages
E-E-A-T Checklist
Does each page show a real, credible business behind it?
| Pillar page | Unique-value rating |
|---|---|
| /what-is-geo/ | Original framework |
| /podcasts-for-marketers/ | Needs original angle |
TEST DATA — connect Manual review / external data to activate. Pass: Each pillar has unique data/angle/tool
| Pillar page | Authoritative citations |
|---|---|
| /what-is-geo/ | 2 |
| /the-15-best-podcasts-for-marketers/ | 0 |
TEST DATA — connect Manual review / external data to activate. Pass: >=1 authoritative citation on pillar content