“Do other trusted sources vouch for us?”
Traditional Backlinks
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Backlink profile healthyWhy is it important?Links from other sites are still the strongest trust signal in SEO. This watches for lost links, spammy-link spikes, and an unnatural anchor-text mix.How to fix itReclaim valuable lost links via outreach, disavow only clearly toxic spikes, and vary anchor text if one phrase dominates.Passes when: No spike of toxic links; healthy anchor mixSource: Ahrefs/Semrush Backlink Analytics · checked quarterly · #L01⏳ Awaiting Backlink export (Ahrefs/Semrush)
Referring domains, 12 mo
›View top referring domains(6)
| Domain | DR | Links | Anchor |
|---|---|---|---|
| thedrum.com | 84 | 3 | burstdgtl |
| creativebloq.com | 79 | 2 | branding agency |
| smallbusiness.co.uk | 62 | 1 | burstdgtl.com |
| prolificlondon.co.uk | 58 | 4 | burstdgtl |
| designweek.co.uk | 71 | 1 | brand cost calculator |
| growthhackers.com | 66 | 2 | geo checklist |
TEST DATA — connect Backlink export (Ahrefs/Semrush) to activate. All four widgets on this tab activate with one backlink export.
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AI-trusted mentionsWhy is it important?Mock — not in watchlist specPasses when: n/a — example dataSource: n/a · checked n/a · #PR01⏳ Awaiting Brand-mention monitoring
| Source | Status |
|---|---|
| ✓ present | |
| Wikipedia | ✗ absent |
| Industry press | ✓ present |
| YouTube | ✓ present |
TEST DATA — connect Brand-mention monitoring to activate.
Digital PR
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Digital PR activityWhy is it important?Expert quotes, journalist pitches and podcast appearances earn brand mentions and links at scale — and the same citations feed AI assistants' view of who matters in your category.How to fix itSet a quarterly placement target; respond to journalist requests, pitch data stories, and book podcast appearances to hit it.Passes when: >=N placements per quarter (set N)Source: Outreach tracker + backlink data · checked quarterly · #L04⏳ Awaiting Backlink export (Ahrefs/Semrush)
Placements this quarter2/4vs quarterly target
Cumulative placements
TEST DATA — connect Backlink export (Ahrefs/Semrush) to activate.
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Competitor benchmarkWhy is it important?Mock — not in watchlist specPasses when: n/a — example dataSource: n/a · checked n/a · #PR02⏳ Awaiting Backlink export
| Us | Competitor A | Competitor B | Competitor C | |
|---|---|---|---|---|
| Authority Score | 58 | 71 | 64 | 49 |
| Referring domains | 412 | 1,290 | 880 | 310 |
| Digital PR placements /q | 2/4 | 4/4 | 2/4 | 1/4 |
TEST DATA — connect Backlink export to activate.
Link Building
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Sites linking to competitors, not youWhy is it important?A domain that already links to several competitors has proven it links out in your niche — making it the warmest possible outreach prospect.How to fix itBuild a prospect list from a link-intersect report, then pitch each domain the same kind of content they linked competitors for.Passes when: Prospect list of >=50 realistic targetsSource: Ahrefs Link Intersect / Semrush Backlink Gap · checked quarterly · #L02⏳ Awaiting Backlink export (Ahrefs/Semrush)
| Prospect domain | DR | Competitors linked |
|---|---|---|
| marketingweek.com | 88 | 3 |
| thedrum.com | 84 | 2 |
| creativebloq.com | 79 | 2 |
| smallbusiness.co.uk | 62 | 1 |
TEST DATA — connect Backlink export (Ahrefs/Semrush) to activate.
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Link-worthy assets existWhy is it important?Original research, tools and data sets earn links passively while you sleep. Every site needs at least one asset other sites want to cite.How to fix itCreate one citable asset — an industry survey, benchmark data, or free tool — and promote it to sites that cite similar resources.Passes when: >=1 asset earning links passivelySource: Content audit + backlink data · checked quarterly · #L03⏳ Awaiting Backlink export (Ahrefs/Semrush)
TEST DATA — connect Backlink export (Ahrefs/Semrush) to activate.